A top quality design system for a multi-brand company

1. Social Media
2. Branding
3. Motion Graphics

challenge

Since DRiV is an umbrella company for so many different car related products (like FelPro, MOOG, Wagner, Rancho, etc...) I think one of the hardest part was that they didn't had a branding on its own, most of their designs and posts relied on the brand style of that other brand they were talking about. So keeping a line of design for them so each post did not clashed as much due to the different styles was the main goal here.

Solution

We decided for this situation to keep the brand with a minimum design, using mostly gradients and logos in DRiV related posts to achieve some serenity between all their brands, but still using the other brand's style since that's what the clients main priority was. But still trying to make a bold statement with each message, meaning on using big headlines and mainly photos.