- Creative Direction
- Photography
- Videography
- Social Media Design
- Motion Graphic Design
The main goal with this brand was to create a new look, more elegant and modern but keeping the roughness and energy of the boxing sport. This idea going through both social media still assets and motion graphic videos.
We decided to let the photos and videos speak for themselves, we included assets with text for the more info oriented, using line-art text and small yet informative posts but in general the majority of these would be focused on the images and the videos.